{"id":3025,"date":"2017-03-01T15:32:00","date_gmt":"2017-03-01T15:32:00","guid":{"rendered":"https:\/\/estreia.pt\/?page_id=3025"},"modified":"2024-07-15T17:24:41","modified_gmt":"2024-07-15T17:24:41","slug":"archive-policolchoes-store","status":"publish","type":"page","link":"https:\/\/estreia.pt\/en\/portfolio\/e-commerce-portfolio\/archived-online-stores\/archive-policolchoes-store\/","title":{"rendered":"Archive &#8211; Policolch\u00f5es Store"},"content":{"rendered":"\n<p>Web design for a Mattress Shop<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Production of an online mattress store<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong style=\"background-color: #ffb400;\">Note<\/strong> This website was renovated in Nov. 2023, please read the updated&nbsp;<a href=\"https:\/\/estreia.pt\/en\/portfolio\/e-commerce-portfolio\/policolchoes-store\/\">case study<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Client<\/strong>&nbsp;Polim\u00f3vel (policolchoes.com)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Challenge<\/strong>&nbsp;Policolchoes is a&nbsp;<a href=\"https:\/\/policolchoes.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">mattress store in Lisbon<\/a>&nbsp;and chose ESTREIA to redesign its online store, with the aim of improving sales and adapting to mobile devices.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Solution<\/strong>&nbsp;ESTREIA produced an online store with the following characteristics:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/estreia.pt\/en\/services\/web-design\/\">Web design<\/a>&nbsp;was renewed resulting in a cleaner layout, centered&nbsp;on the products;<\/li>\n\n\n\n<li><a href=\"https:\/\/estreia.pt\/en\/tag\/responsive-design\">Responsive design<\/a>, for desktops and mobile devices;<\/li>\n\n\n\n<li>Online catalog with about 400 products, full with specifications and image galleries;<\/li>\n\n\n\n<li>Implementation of&nbsp;<a href=\"https:\/\/estreia.pt\/en\/services\/online-shops-and-e-commerce\/\" data-type=\"page\" data-id=\"2673\">e-commerce<\/a> functions like shopping guide, cart and order form, sorting product by brand or price;<\/li>\n\n\n\n<li>Other features like detailed search, and sharing options to the social networks;<\/li>\n\n\n\n<li>Website was connected to&nbsp;<a href=\"https:\/\/estreia.pt\/en\/tag\/wordpress-designer\">WordPress<\/a>,&nbsp;and a training session was held with the&nbsp;staff, focused on updating tasks;<\/li>\n\n\n\n<li>Customer receives statistical reports with metrics and goals, like sales and contact forms;<\/li>\n\n\n\n<li>An AdWords&nbsp;<a href=\"https:\/\/estreia.pt\/en\/services\/online-shops-and-e-commerce\/online-advertising-and-seo\/\">online advertising<\/a>&nbsp;campaign was set up, attracting relevant visitors to the site;<\/li>\n\n\n\n<li>Consulting was provided throughout the work, including setting up a web hosting and a digital certificate;<\/li>\n\n\n\n<li><a href=\"https:\/\/estreia.pt\/en\/services\/search-engine-optimization\/\" data-type=\"page\" data-id=\"2715\">Search engine optimization<\/a> was done, and a\u00a0Facebook page was created.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/estreia.pt\/en\/tag\/wordpress-designer\/\" data-type=\"link\" data-id=\"https:\/\/estreia.pt\/tag\/sites-wordpress\/\"><img loading=\"lazy\" decoding=\"async\" width=\"207\" height=\"60\" title=\"Sites WordPress\" class=\"wp-image-1550\" style=\"width: 207px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_wordpress.jpg\" alt=\"Wordpress\"><\/a><img loading=\"lazy\" decoding=\"async\" width=\"170\" height=\"60\" title=\"Google Analytics\" class=\"wp-image-1551\" style=\"width: 170px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_analytics.jpg\" alt=\"Google Analytics\"><img loading=\"lazy\" decoding=\"async\" width=\"122\" height=\"60\" title=\"Google Maps\" class=\"wp-image-1553\" style=\"width: 122px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_gmaps.jpg\" alt=\"Google Maps\"><a href=\"https:\/\/estreia.pt\/en\/services\/advertising-and-digital-marketing\/\" data-type=\"link\" data-id=\"https:\/\/estreia.pt\/en\/services\/advertising-and-digital-marketing\/\"><img decoding=\"async\" title=\"Google Ads\" class=\"wp-image-1554\" style=\"width: 113px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_ads.jpg\" alt=\"Google Ads\"><\/a><img loading=\"lazy\" decoding=\"async\" width=\"166\" height=\"60\" title=\"Search Console\" class=\"wp-image-1554\" style=\"width: 166px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_search_console.jpg\" alt=\"Search Console\"><img decoding=\"async\" title=\"Training\" class=\"wp-image-1555\" style=\"width: 167px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_training.jpg\" alt=\"Training\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"60\" title=\"Multilingual\" class=\"wp-image-1556\" style=\"width: 189px;\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/selo_linguas.jpg\" alt=\"Multilingual\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Results<\/strong>&nbsp;The shop generated orders on a daily basis, and ranked high on Google, in searches relevant to the customer\u2019s business, like \u201cmattress lisbon\u201d and \u201cmattress shop lisbon\u201d among others.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Date<\/strong>&nbsp;Mar 01, 2017<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"831\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes1.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-831\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes1.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes1-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes1-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"834\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2mobile.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-834\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2mobile.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2mobile-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2mobile-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"832\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-832\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes2-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"838\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes3.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-838\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes3.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes3-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes3-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"837\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes4.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-837\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes4.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes4-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes4-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"836\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes5.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-836\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes5.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes5-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes5-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"833\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes6.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-833\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes6.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes6-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes6-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"839\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes7.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-839\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes7.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes7-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes7-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"840\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes8.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-840\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes8.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes8-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes8-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"835\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes9.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-835\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes9.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes9-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes9-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"696\" data-id=\"841\" src=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes10.jpg\" alt=\"Loja online Policolch\u00f5es\" class=\"wp-image-841\" title=\"Loja online Policolch\u00f5es\" srcset=\"https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes10.jpg 980w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes10-800x568.jpg 800w, https:\/\/estreia.pt\/wp-content\/uploads\/portfolio_internet_policolchoes10-768x545.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Web design for a Mattress Shop<\/p>\n","protected":false},"author":1,"featured_media":156,"parent":3023,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/pages\/3025"}],"collection":[{"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/comments?post=3025"}],"version-history":[{"count":1,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/pages\/3025\/revisions"}],"predecessor-version":[{"id":3605,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/pages\/3025\/revisions\/3605"}],"up":[{"embeddable":true,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/pages\/3023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/media\/156"}],"wp:attachment":[{"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/media?parent=3025"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estreia.pt\/en\/wp-json\/wp\/v2\/tags?post=3025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}