Production of an online mattress store
Note This website was renovated in Nov. 2023, please read the updated case study.
Client Polimóvel (policolchoes.com)
Challenge Policolchoes is a mattress store in Lisbon and chose ESTREIA to redesign its online store, with the aim of improving sales and adapting to mobile devices.
Solution ESTREIA produced an online store with the following characteristics:
- Web design was renewed resulting in a cleaner layout, centered on the products;
- Responsive design, for desktops and mobile devices;
- Online catalog with about 400 products, full with specifications and image galleries;
- Implementation of e-commerce functions like shopping guide, cart and order form, sorting product by brand or price;
- Other features like detailed search, and sharing options to the social networks;
- Website was connected to WordPress, and a training session was held with the staff, focused on updating tasks;
- Customer receives statistical reports with metrics and goals, like sales and contact forms;
- An AdWords online advertising campaign was set up, attracting relevant visitors to the site;
- Consulting was provided throughout the work, including setting up a web hosting and a digital certificate;
- Search engine optimization was done, and a Facebook page was created.
Results The shop generated orders on a daily basis, and ranked high on Google, in searches relevant to the customer’s business, like “mattress lisbon” and “mattress shop lisbon” among others.
Date Mar 01, 2017